Sarrah Vohra, content strategist

Content Strategist

After 23 years, I have no fancy mantras
just dhaansu work

Content marketer and founder, twice over. I turn creator collaborations and brand campaigns into short form people actually stop for. 20M+ views, 80+ creators, and content that moves sales, not just impressions.

See the work Email me LinkedIn
20M+
Views driven
80+
Creators managed
60+
Pieces / month
129K+
Interactions
65%
Impression growth

Selected work

Three brands.
One way of thinking.

Every project here runs on the same logic I bring to a content desk: find the hook that earns the first three seconds, build the play around it, and judge it on the proof, not the prettiness.

Hook
The angle, format, or first frame that stops the thumb. Where the work is won or lost.
Play
The brief, script, and creator direction that turns an angle into content that ships.
Proof
Views, interactions, sales lift. What I scale next, and what I quietly retire.

SUGAR Cosmetics

Senior Executive, Content Marketing
Oct 2025 – Present · Mumbai

Brought on to take the feed from lifestyle filler to a feed with a point of view: Bold & Free.

Hook
Before me, the feed was generic lifestyle content with no distinct identity. The opportunity was to give SUGAR a bold, editorial voice that reads as a brand, not a stock library.
Play
Rebuilt the content system around bolder, editorial visuals and reels built on strong hooks. Wrote UGC and influencer scripts, ran 80+ creators end to end from shortlisting and briefing to QC, and led launch films and prebuzz for new drops.
Proof
20M+ views and 129K+ interactions across 60+ pieces a month. Two flagship campaigns alone drove 10M+ views and a 65% lift in social impressions. Followers grew from 3M to 3.1M in six months.
40%+
of charm sales
from one UGC reel
10M+
views, 2 flagship
campaigns
3.1M
followers
(from 3M, 6 mo)
Featured reels
Limited edition charms · UGCWatch on Instagram ↗Limited edition charms · UGCDrove 40%+ of launch sales Charms launch filmWatch on Instagram ↗Charms launch filmLaunch day Hook based reelWatch on Instagram ↗Hook based reelBuilt to stop the thumb Visual hookWatch on Instagram ↗Visual hookStops the thumb fast
UGC reels
UGC reel 1 ↗ UGC reel 2 ↗ UGC reel 3 ↗ UGC reel 4 ↗
Hook based content
Hook reel 1 ↗ Visual hook 1 ↗ Hook reel 2 ↗ Visual hook 2 ↗
Launch films & prebuzz
Charms · prebuzz 1 ↗ Charms · prebuzz 2 ↗ Glide Gloss · launch 1 ↗ Glide Gloss · launch 2 ↗ Glide Gloss · launch 3 ↗

Safestone

Co-Founder & CMO
Mar 2023 – Dec 2024 · Women's safety app

A safety app is only as strong as the network behind you. So the launch sold togetherness, not fear.

Hook
Safety apps usually lead with danger. Ours leaned on the opposite instinct, the people who show up for you, because the product runs on your real social network.
Play
The "Love Notes" activation: across campus we handed everyone a note and a flower to give to someone they cared about. A small gesture that turned a launch into a moment of care. I also wrote and directed the launch film, leading a team of four.
Proof
Onboarded NMIMS as pilot partner, reaching 1,500+ students and converting 400+ downloads, driven by unusually high campaign recall.
1,500+
students reached
(NMIMS pilot)
400+
downloads from
the activation
4
person team
led
The Safestone founding team
Safer with SafeStone
Launch filmWatch on Instagram ↗Launch filmWritten & directed

The film found renewed relevance amid the national conversation on women's safety in 2024.

PG13

Founder
Jan 2025 – Sept 2025 · D2C apparel

A Gen Z women's apparel brand with a loud feminist voice, built end to end, by me.

Hook
Statement tees that say the quiet part loud. Slogans Gen Z women actually want on their chest, not safe corporate empowerment.
Play
Designed everything: the tees, the website, the brand tone and visual storytelling, and directed the shoots and content myself.
Proof
A cohesive brand identity and content library that connected with Gen Z women through bold, unapologetic creative.
PG13 brand shoot, feminist statement tees art directed by Sarrah Vohra
Art directionApparel & graphic design WebsiteBrand voiceShoot direction

The track record

Experience

Oct 2025 – Present
Senior Executive, Content Marketing
SUGAR Cosmetics · Vellvette Lifestyle Pvt. Ltd.
Content · Influencer
Apr 2025 – Jun 2025
Product Strategy Consultant
Stealth Startup · women's self defense
Strategy · Research
Jan 2025 – Sept 2025
Founder
PG13 · D2C apparel
Brand · Creative
Mar 2023 – Dec 2024
Co-Founder & Chief Marketing Officer
Safestone · women's safety app
Marketing · GTM
Jan 2024 – Oct 2024
Partner, Brand & Events
Tealogy Café
Events · Partnerships
2021 – 2024
Bachelor of Business Administration
NMIMS
Education

The toolkit

What I bring
to a content desk

Hook writing UGC scripting Creator briefing & QC Short form (Reels, Shorts) Campaign concepting Brand strategyContent marketing Audience researchGo to market strategy Product positioningCommunity building Digital marketingFigmaCanva Adobe Premiere RushGoogle Suite
I am especially good at calling people back. Calling Mom back.
sarrah3652@gmail.com LinkedIn Download résumé

+91 99205 18052 · Mumbai, Maharashtra